I’ve spent the last few months debating whether to start a business focused on offering animal lovers a choice of pastel pet portraits and photographic portraits. The business idea is a possible alternative to full-time work or a side hustle that could supplement part-time employment whilst building up a client base. The latter certainly sounds more sensible.
Either way, one decision I have to make is to decide on a business name. Do I use my full name, a variation of my name, expand on the use of Two Black Dogs or even come up with something completely different? Two Black Dogs is my handle on Twitter and Instagram as well as being the title of this blog so I would need to have separate social media accounts regardless of what I decide. In researching existing businesses that focus on either pet photography or pet portraits there appears to be a mix of businesses using the artist’s name and those with names that reflect the genre of their art.
My reason for considering the expansion of the use of Two Black Dogs is the same reason for starting this blog, my black dogs Maxi and Bundy. Their antics, those big, brown eyes and my obsession with them inspired me to do pastel pet portraits, and being a crazy dog mum who volunteers in a shelter gave me a focus for my photography. Whilst the name is meaningful to me I realise it may not be meaningful to potential clients, which is often the argument for not using an individual’s name. It is all doing my head in and that is without even starting the business…what hope do I have?